Featuring Traditional clothes in new-age concept by Devika Churiwal
The Label was founded in 2018 by Devika Churiwal, which is situated in Kolkata. The label founder is a Fashion Graduate from NIFT, Kolkata. The label clothes have a good blend of both ethnic and party wear. They know what they are doing, and that can be seen through their customer base. They have a flagship store of 5000 square feet at Prince Anwar Shah Road. The designer has a fine eye for intricate embroidery detailing. The Label includes atypical colors on their designs, giving the handcrafted pieces a grace look. The silhouettes include salwar suits, tunics, gowns, lehengas, jackets, dresses, and contemporary wear, clean with subtle drapes. The Label has clothes for each segment of the customer, with their designs starting from INR 8000 and INR 85000 and more.